Thursday, December 11, 2008

Converse By John Varvatos

This Week, Campaign, Campaign, Complain

We just finished working on the Converse by John Varvatos campaign.
It was tough finding people with the "right look" for this project ...lets just say, "it was crazy"!
We had options on models from agencies around the planet, and some that appeared to be from Mars too?!
Sarah Ruba @ Next Models was the girl who nailed it! When I first saw her I immediately knew that she would be my first choice, and that she would impress the people @ YARD (the creative agency behind the campaign), as well as the team at Converse and John Varvatos.
The Canadian beauty flew in to the city last Monday from London to shoot the campaign.
Also chosen was Liu Wen @ Marilyn Models (love her!), the boys selected were: Taylor Riggs @ Red Models, and back from the "art scene" was Patrick Delancey @ Ford Models. And Marcus @ JV finally got his gig going, as he was also selected, he was the..... how shall i put it...... cherry on the top?.
The photographer chosen was Keiron Oconnor, and I must say, "Keiron is the BOMB"! In the end, everything (which at some point felt impossible) came together beautifully and we were all very happy with the outcome.

Below is Sarah Ruba stopping by mtc casting to say, "whats'up"!!?

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